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Free shipping on orders over 300HK$ in Hong Kong

Free worldwide shipping on orders over 80US$

YOUR family is OUR family too!

At Plume, we believe that leading a healthy life doesn’t only stop at what food we consume but also comes down to the products we use in our daily lives.

Plume was founded with a mission: to make gentle care products more accessible to all, to give parents a peace of mind and confidence, knowing that we’ve got your back.

With Plume, we can finally put to an end all of the time spent worrying and looking for the “right” products.

Working closely with care professionals to bring our care products collection, we can now enjoy everyday to the fullest with our loved ones; worry-free.

Powered by nature through Science

Using Nature's finest and most effective ingredients, Plume is dedicated to formulating Premium Gentle Care products for sensitive baby skins.

Developed closely with Care Professionals

Our Baby Collection was created with the help of dermatologists and chemists with the goal to formulate clean and gentle care products for our baby.

Gentle on the skin

Our formulations are crafted with a skin-first focus. All FREE of irritating ingredients such as parabens, SLS/SLES, sulfates, artificial colours or dyes, silicone, fragrance, drying alcohols.

Gentle on our planet too

Not only did we want to make sure our formulations were gentle on the skin, but we also wanted to make sure it was gentle on our planet too.

From clean, cruelty-free & ethically sourced ingredients to FSC certified packaging, recyclable, recycled, compostable or biodegradable packaging options.

Our story

Having grown up in a BIG family, surrounded by babies and children, we were taught that using baby care products was the “safest” because these products are supposed to be made for babies' sensitive skins.

However, once we started researching the ingredients used on certain products, we were left confused: products labelled baby-safe with harsh ingredients, artificial fragrances, drying alcohols, and the list goes on and on.

Completely blind-sighted by all these misleading claims, we then decided to put this to an end and created our Baby Collection. The Pure Water Wipe is our first Baby product which we had to launch first without delay as wet wipes are used on a daily basis in a baby’s life.

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