Meet Boba
Boba, our Australian Shepherd is the reason why Plume was founded. People might see him only as “a dog” but he is more than just “a dog”.
He is our family member: our fur baby.
As dog parents, we all want them to be happy, healthy and grow old together as long as we have (by that we emphasise on: itchy-skin free, irritated-eyes free, worry-free!!).
We have spent way too much time and effort in the past looking for the “right products'' in the current pet care industry and we were so overwhelmed and frustrated by all the overpowering artificial fragrances, the harsh ingredients, the false “natural” advertising claims, the lack of transparency of products found on the shelves.
That’s when we took this matter into our own hands: creating better care products not only for OUR fur baby, but for YOUR fur baby too!