Plume, where we put your fur baby's well being above all!

Our story Giving Back

Plume was founded with a mission: formulating human standard gentle pet care products combining nature’s finest ingredients with science.

We believe that leading a healthy life doesn’t only stop at what food we consume but also comes down to the products we use in our daily lives.

With Plume, our goal is to make premium gentle care products more accessible to all and to give you a peace of mind and confidence, knowing that we've got your back!

Human-Standard & Baby-Grade ingredients brought into Pet Care Products

Our fur baby is part of our family and deserves to use the best too. Using Nature's finest and most effective ingredients, Plume is dedicated to formulating human standard gentle pet care products.

Developed closely with Care Professionals

Our Fur Baby Collection was created with the help of vet dermatologists and chemists with the goal to formulate gentle yet effective care products for our fur baby.

Gentle on the skin

Our formulations are crafted with a skin-first focus. All FREE of irritating ingredients such as parabens, SLS/SLES, sulfates, artificial colours or dyes, silicone, fragrance, drying alcohols.

Gentle on our planet too

Not only did we want to make sure our formulations were gentle on the skin, but we also wanted to make sure it was gentle on our planet too.

From clean, cruelty-free & ethically sourced ingredients to FSC certified packaging, recyclable, recycled, compostable or biodegradable packaging options.

Giving back

We believe all fur babies deserve to be happy, one bath at a time. For every order placed, you support our commitment in helping local shelters by donating our care products, our time and effort in bathing them, to keep them healthy and clean while awaiting their forever home.

Meet Boba

Boba, our Australian Shepherd is the reason why Plume was founded. People might see him only as “a dog” but he is more than just “a dog”.

He is our family member: our fur baby.

As dog parents, we all want them to be happy, healthy and grow old together as long as we have (by that we emphasise on: itchy-skin free, irritated-eyes free, worry-free!!).

We have spent way too much time and effort in the past looking for the “right products'' in the current pet care industry and we were so overwhelmed and frustrated by all the overpowering artificial fragrances, the harsh ingredients, the false “natural” advertising claims, the lack of transparency of products found on the shelves.

That’s when we took this matter into our own hands: creating better care products not only for OUR fur baby, but for YOUR fur baby too!

At Plume, we believe in full transparency & communication

You will find on here that we list out every single ingredient used along with their benefits and which role they play in our formulations.

We care not just for our fur baby, but for your fur baby too!

We would not bring a product to the shelf unless we firmly believe in their benefits and are using them too on our fur baby (and believe us we would never give anything bad to our fur baby Boba, he’s our everything!).

Shop our Fur Baby range

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Plume, where we put your fur baby's well being above all!

Plume was founded with a mission: formulating human standard gentle pet care products combining nature’s finest ingredients with science.

Meet Boba

At Plume, we believe in full transparency & communication

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